The Process of Social Entrepreneurship: Creating Opportunities Worthy of Serious Pursuit
(Guclu, Dees, and Anderson), November 2002.

All acts of entrepreneurship start with the vision of an attractive opportunity. For social entrepreneurs, an "attractive" opportunity is one that has sufficient potential for positive social impact to justify the investment of time, energy, and money required to pursue it seriously. This note provides a framework to guide social entrepreneurs through the process of creating a worthwhile opportunity. It is designed to help increase the chances of success for anyone contemplating the journey of social entrepreneurship, and it may also be helpful for those considering investing in new social ventures.)