An Empirical Examination of the Complex Relationships Between Entrepreneurial Orientation and Stakeholder Support
This research by Duke Associate Professor of Theater Studies Zannie
Giraud Voss and Professor of Marketing Christine
Moorman integrates the entrepreneurial orientation literature and stakeholder
theories to explore the evolution of relationships between distinct entrepreneurial
behaviors and support from stakeholders with divergent interests. Results
from an empirical study in the nonprofit professional theatre industry
support a multidimensional conceptualization of entrepreneurial orientation,
point to tensions inherent in managing multiple stakeholder demands, and
illustrate that different stakeholders support entrepreneurial behaviors
in unique and somewhat unexpected ways relative to what might be expected.
The findings also offer insight into the complex balancing act that managers
must master in enacting entrepreneurial behaviors that result in different
levels of support from distinct stakeholder markets.
CASE Working Paper Series No. 6 - An Empirical Examination of the Complex Relationships Between Entrepreneurial Orientation and Stakeholder Support (Voss, Voss, and Moorman), July 2004 -Download Full Paper (".pdf" format)