Fuqua
Team Wins Second Place at National Sustainable Innovation Competition
A team of Fuqua first year students took the
second prize and earned the title “2007 Global Champions of Sustainable
Innovation” March 24 at Thunderbird School of Global Management. The
team included David
Grosfeld, Andrea Pawliczek, Ben Pinsky, Suzanne Steffens, and Kane
Zhang.
Ten teams from top business schools around the world
competed March 21-24 in the final round of a sustainable innovation
competition held in conjunction with Thunderbird’s first Sustainable
Innovation Summit. More than 85 teams
representing 45 universities in 13 countries competed in the competition.
Students in the final round of the competition developed innovative
and sustainable business concept plans that addressed real-life challenges
faced by global corporations Johnson & Johnson and Merck & Co.
Inc. Each team had to address questions proposed by both companies.
"The competition put us in the shoes of decision makers at top healthcare
companies, and let us grapple with one of the big issues they face
today - entering emerging markets and doing so in a sustainable manner.
This question has no easy answers, but we were able to propose some
solutions that were innovative and realistic at the same time," said
David Grosfeld.
The Duke solution for Merck involved moving clinical
trials to China, entering the herbal market, and conducting a pilot
with the urban health insurance system to show the value of Merck
drugs. The Duke solution for Johnson & Johnson included selling
refurbished medical equipment and providing seed money for entrepreneurs
to produce low cost products in emerging economies.
“Innovative, real-world solutions presented by
the student teams that participated in the Thunderbird Sustainable
Innovation Summit exceeded our expectations in many ways,” said Neil
Currie, Johnson & Johnson
Family of Companies. “We all gained new insights that will contribute
to immediate action in the short term as well as help shape our responses
to challenges that corporate and community leaders (including the students
who participated) will continue to wrestle with for years to come.
It was a privilege to participate in the creative process with the
best and brightest MBA talent and experts from around the world, and
we are already planning for the next challenge.”
CASE's
Paul Bloom Discusses Social Entrepreneurship and
CASE Research in Local Business Journal
CASE Senior Research Scholar Paul Bloom was recently
interviewed and featured in a Triangle Business
Journal article "Adding
fuel to social entrepreneurs' spark". In this interview, Bloom
address the growth in social entrepreneurship in the Triangle
(Raleigh-Durham-Chapel Hill, NC) discussing how attracting corporate
support and building on some of the findings from CASE's Scaling Social
Impact research could fuel further growth.
Read
the full Triangle Business Journal interview here.