Marketing
Nov 15, 2023
Professor Gavan Fitzsimons found that even health-driven parents often choose unhealthy meals for themselves as a backup for their children
Choosing a healthy meal for their kids may induce parents to pick a less healthy option for themselves, especially if the meals can be shared.
Research from Professor Gavan Fitzsimons of Duke University’s Fuqua School of Business shows that caregivers’ pressure to provide for their dependents’ immediate needs may lead them to... read more
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