Keisha Cutright


Associate Professor

Academic Area: Marketing
Phone Number: +1.919.660.7827

Teaching / Research Interests

Consumer Behavior, Brand Management

Mailing Information

Duke University: The Fuqua School of Business
100 Fuqua Drive
Durham, NC 27708


Dr. Keisha Cutright is an Associate Professor of Marketing at Duke University’s Fuqua School of Business.  Her research explores fundamental drivers of consumer behavior, such as personal control, religion, and self-care, and the implications of such for brand-building and consumer welfare. 

Cutright has published her research in top-tier academic journals and currently serves as an Associate Editor for two of the leading consumer research journals, the Journal of Marketing Research and the Journal of Consumer Psychology. Popular accounts of her work have been covered by outlets such as the Wall Street Journal, The Atlantic, Science Daily, NewsWeek, TIME, and Fast Company.   

Prior to beginning her career in academia, Cutright worked in brand management at Procter and Gamble.  She has taught courses in Marketing Management, Branding, and Consumer Behavior and was previously named one of the world’s best 40 b-school professors under the age of 40 by Poets and Quants.